News for August 2010
Craig Ward / Discover Magazine Ferrofluids Cover
Discover magazine approached Craig Ward to create a commemorative cover for their 30th anniversary issue. After Craig Ward's success with the Creative Review Annual cover back in March Craig Ward has been looking for an excuse to work with Frank Conrad again. After some thought Craig offered the magazine two routes; one involving lasers, the other a kind of magnetic ink called Ferrofluid which he had only seen a few times. Frank was confident that they could either buy some or make their own. As the budget was tight, the latter option was required. Craig Ward modeled some examples in Cinema 4D to let them know what he had in mind and they opted for the Ferrofluid.Craig gave them a selection of relatively simple 30′s to choose from and decided on the functional form of Trade Gothic Condensed.This was then routed out of various thicknesses of wood and plastic. The way the ink reacts to the magnet depends on the polarity, one way attracts it, the other repels, pushing it upward in spikes.The...
Jeff Wack / Travelex
Last month Jeff Wack worked with Lida on their "Don't get stung on holiday" campaign for Travelex. There were 3 executions created: Scorpion, Mosquito and Jellyfish.Check out one i spotted last night here on our Flickr, and to see more of Jeff Wack's portfolio click here.