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Associates Peter Crowther
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advertising colour corporate design editorial subject techniques / style


advertising animation characters product type design typography


black gold white yellow


business corporate financial money


conceptual diagrams icons lettering maps signs wallpaper


editorial health lifestyle magazine cover


City Earth animals boats body books buildings cars cityscapes clouds computers crowds energy environment faces family fashion film fire flags food & drink gaming glass globes hands history horses industrial jewellery landmark landscape liquid machinery magic men metals mountains music nature neon numbers people places plants political portrait relationships road robots science seascape seasonal shopping skies smoke snow space sport still life summer technology telecommunications transport travel trees water weather

techniques / style

3d rendering abstract cgi graphic humourous photo real photographic realism retouching retro sci-fi sculpture surreal technical


Peter Crowther is an experienced illustrator and creative director, specialising in harnessing sophisticated 3D software to create compelling, unique, photo-realistic and conceptual images and sequences for clients worldwide.

Peter's interest in using computers for manipulating images started at the London College of Printing where he attained a First Class honors degree for Graphic Design. Peter then graduated from the Royal College of Art with an MA(DES RCA) in Graphic Design. During that time he pushed the limits of the computer departments Image Artist, a Quantel Paintbox style computer graphics system, to create 2D animated stings and title sequences. He then worked for six months in one of the first multimedia design companies in London, Decode Design. During this time he beta tested the first version of Photoshop. Setting up as a freelance illustrator/animator, his first commission was to design and create a large scale series of surreal photo montage panels for the flagship Virgin Mega store. This successful design was then rolled out across the country to other stores. This pivotal career switch led to a steady stream of illustration jobs for corporate, design and advertising clients that continues to this day.

His journey from 2D photo montage and creative photo-retouching, towards 3D modeling and photo-realistic 3D rendering, has earned him his reputation as being one of the foremost artists in the medium. His work has been featured in books about the history of CGI as an art form.

Peter has created stamps and First Day covers for the Royal Mail, and at the other end of the scale, 96 sheet posters for P&O amongst others. Between the still images, a few title sequence designs for BBC, Channel 4, a couple of mnemonics for commercials, animating type for a pop video and some web based motion graphics.

Today he continues to use cutting edge 3D software, actively participating with the chief scientists and programmers to request and test new features and innovations.

Clients include: Abelson Taylor, Adobe, American Express, Apple, Atlanta Magazine, Barclays Bank, BBC, Bentley, Bloomberg, Cadbury, Carlsberg, Cosmopolitan Magazine, Edinburgh Fringe Festival, EMI, EMPIRE Magazine, ESPN, Esquire, F1 Magazine, Financial Times, Goodwood, GQ, Harvard Business Review, IBM, Inc, Independent Magazine, Marketing Week, Men's Health Magazine, Nature Magazine, NIKE, RSA magazine, Science Museum, Sony, Sunday Times, Time Out London, UKi Media & Events, Virgin, and a leading Global management and consulting firm who always wish to remain in the shadows...