Andrew Archer / Daytona 500 / FOX Sports
We are proud to reveal Andrew Archer's most recent animation collaboration with FOX Sports.
Andrew’s bold, dynamic illustration style has always paired well with sports, last year attracting the attention of Formula E who commissioned him to create illustrations for their worldwide OOH and on-site marketing campaign. The start of this year has lead to another racing-related project, this time with FOX Sports to promote the Daytona 500. In the TV spot, NASCAR racer Denny Hamlin reminisces about his childhood dream of winning the infamous track race, recounting a touching essay he wrote in second grade where he outlines in painstaking detail his imagined moment of success, and what is was like to achieve that ambition in 2016. Andrew worked to create the style frames and assets illustrating Hamlin’s childhood fantasy, and the resulting animation brings these vivid imaginings to life.
You can watch the full animation below, and click here to view Andrew’s stunning illustration portfolio.
Related artist
Andrew Archer
Recent articles
Quarto Publishing / Christian Gralingen
Christian Gralingen was commissioned by Quarto Publishing to create illustrations for the cover and 45 spreads of a book ‘That was Genius’ about lost knowledge and incredible inventions from history. Author: Emily Dodd. Art Direction was by Alex Hithersay and Maia Fjord. Christian was born in Essen (Germany) and now lives and works as an Art Director and Illustrator, as well as teaching Illustration and Communication Design, in Berlin. He has a diploma in Communication Design from the University Duisburg-Essen (Folkwang). His client list includes design agencies, publishing houses, magazines, academic institutions and foundations. His aesthetics have many influences but are particularly inspired by the imagery of scientific publications, construction plans and technical drawings.
Liquid Visions Beers / BrewDog
BrewDog has a long history of commissioning cutting-edge illustration for its beers. Early this year it commissioned Début Art represented illustrators Jordi Ros, Simon Prades and Andy Bourne to create imagery for three of its Liquid Visions beers. Art Direction by the great Chris Whyte.
Grundini / Blood Donation Stamp / Canada Post
We're pleased to announce the release of Grundini's Blood Donor Stamp, related publications and information design/illustration for Canada Post. Published to raise awareness about the increasing demand for life-saving blood donations and to encourage Canadians to give. You can see more of Grundini's work here
Justin Metz / Prisoner / SKY
Justin Metz worked with the team at Sky creative on the key visual for their new series 'Prisoner'. The artwork is up on 48 sheets around the UK right now. You can see more of Justin's work here