Tobias Hall flexes his hand-lettering muscles in his collaboration with Wagamama for their latest campaign ‘Feed Your Good’. Tobias was commissioned by J Walter Thompson to create these energetic, free-hand slogans which perfectly complement Wagamama’s trademark clean, contemporary photographs. For each iteration, Tobias experimented with composition to get the right balance and flow before executing each treatment in his lively brush-led style. You can spot them out and about in the wild, and hopefully be encouraged to slurp down some ramen as a result.
You can see more of Tobias’ type work – ranging from free-hand lettering to intricately rendered typographical designs – on his online portfolio here.
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