Leading original artists & illustrative designers agents since 1985
London   New York   Tokyo

Ben Johnston “ReTweets of Love” / Diet Coke

Ben Johnston “ReTweets of Love” / Diet Coke

Ben Johnston has been working with the teams at Droga5 and Fast Horse to transform Diet Coke fan tweets into amazingly detailed pieces of custom-made artwork inspired by the taste and look of Diet Coke.

Diet Coke is expressing thanks via a new Twitter-led social campaign called “ReTweets of Love.” The campaign champions fans who share their unwavering love for the great taste of Diet Coke on social media, by surprising dozens of people with their tweets reimagined in clever ways and in unexpected places.

“We’ve been connecting with our biggest and most passionate fans through social media for years, but we felt it was time to return that love in a way that’s as big as our appreciation. A simple retweet just isn’t enough for our loyal fans who love the great taste of Diet Coke,” said Danielle Henry, group director, Integrated Marketing Content, Coca-Cola North America. "We can’t wait for our Diet Coke enthusiasts to see their tweets reimagined into displays of affection that are as unique as they are."

Diet Coke fans will start seeing their tweets reimagined on custom jewellery, framed artwork, a large-scale outdoor mural in New York City or even in the pages of their favourite magazine.

Fans are encouraged to tweet their love to @DietCoke on Twitter for the opportunity to see that love come back from their favourite brand during the program. Fans also can follow “ReTweets of Love” online as Diet Coke posts photos and videos from its public displays of affection right to the brand’s Twitter page.

If you would like to see more of Ben Johnston's amazing work, click here to see this full portfolio

Recent articles

jay-jordon-news.jpg

Welcome Jay Gordon!

Début Art is very excited to welcome in Jay Gordon. Jay Gordon is a Cape Town based illustrator with 14 years experience creating artwork for a spectrum of clients ranging from editorial illustration to product campaigns, packaging, poster designs and everything in-between. His twin passions are draftsmanship and storytelling inspired by great cinematographers, novelists, golden age illustrators, comic artists and graphic designers. You can find Jay's full portfolio here.

lisa-news.jpg

Communication Awards / Lisa Sheehan

Lisa Sheehan has picked up two 'Awards of Excellence' at this years Communication Arts awards in the typography category. Have a look below at the two winning pieces; 'Beyond Obesity' and a cover for Internazionale.

90202_full-retina.png

Doug John Miller shortlisted for the AOI's World Illustration Awards

Doug John Miller's cover for Chemistry World magazine has recently been shortlisted for this year's Association of Illustrators World Illustration Awards. Doug was commissioned to create 3 illustrations for Chemistry World's May 2023 issue on energy storage. The illustrations detailed the potentiality and production of lithium-based storage.

news2.png

Welcome back Peter Grundy AKA Grundini

We're very pleased to announce the return of Peter Grundy AKA Grundini to Début Art. Peter has been shaping visual narratives for four decades. As a pioneer of infographics, he has developed a remarkable ability to communicate complex messages with visual simplicity. In 1980 he co-founded Grundy & Northedge, where over 26 years he developed an approach to design more about explanation than selling. Today, he continues his ground breaking work under the name Grundini, helping clients convey messages effectively and beautifully through visual storytelling. Notable clients; 1980 to 2000 Pentagram, The World Bank, The United Nations, Unicef, The British Council, The British Library, The Imperial War Museum, HMS Belfast, The Imperial War Museum, The V&A, Times Newspapers and Readers Digest Notable clients; 2000 to present day Shell International, World Economic Forum, World Energy Council, Institute of Civil Engineers, Harvard University, University of California, Alan Fletcher, Th...

Read more news