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Joe Wilson and Helen Friel / The Savoy's Beaufort Bar Pop-Up Cocktail Menu

Joe Wilson and Helen Friel / The Savoy's Beaufort Bar Pop-Up Cocktail Menu

Joe Wilson and Helen Friel have been working with with London's Savoy Hotel to create the world's first ever pop-up cocktail menu.

Since it first opened in 1889, The Savoy has used beautiful colour illustrations to embellish it's menus and head barman Chris Moore wanted to tap into this rich visual tradition to create an entirely contemporary and unique cocktail menu for the hotel's lavish Beaufort Bar. Chris was inspired by a pop-up brochure he discovered in the Savoy's archives from 1938 and that's when he approached us to help realise this vision.

A year in the making, the limited edition 15 page pop-up menu is a true collaboration between Joe, Helen and Chris (whose team developed an entirely new selection of cocktails for the menu.) Joe provided his painstakingly detailed drawings for Helen to engineer into a fully functioning pop-up book, designed to take the viewer from light to dark, on a journey through the course of the night, with cocktails for the early evening through to the small hours. The menu’s pages throw open a heady world of characters, tales and scents, with each exquisitely crafted cocktail telling its own unique story.

Watch the 'making of' video here

Photography by Toby Summerskill

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