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Illustration. Not a melodic word like “butta” or “shampoo”, plus I try to avoid
4 syllable words whenever possible. Especially when “illustration” stands for
“vizualization” or worse “clarification”. Who needs that? Don’t you wish people
would stop saying “just kidding!” and let you decide?
I prefer the archaic meaning: “illumination”. Neither a lighthouse to guide you
through the dark, nor a UV bug zapper to lure you in, my work should be
seen as the equivalent of a sexy, uplifting, peach colored, indirect lighting:
something Everybody needs to look their best in the bedroom. But that’s
Arn0’s past and current clients are, amongst others, Disney, Virgin, British Airways,
Nokia, O2, Sony, EMI, Dove, John Lewis, Coca-cola, Oasis, Sprite, Ted Baker, HedKandi,
the RSPCA, Penguin books, the Berlin Philharmonic, Playboy, FHM, Maxim, Mens Health,
the Red Bulletin, the Guardian, the New York Times...